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Sales Opportunity Detection

Analyzes customer data and behavior to identify sales opportunities, such as upsells, renewals and cross-sells. Helps sales teams proactively capitalize on opportunities with existing customers.

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SaaSB2B SalesFinancial ServicesProfessional Services

At a glance

Up to 12 hours/week

time saving

Up to 10x within a few months

expected ROI

Live in 2 weeks

from intake to production

GDPR-compliant

EU hosting & human-in-the-loop

Time savings and ROI are indicative and depend on your process, data and volume.

Before & after

From manual to automatic

Without AI Agent

Sales teams miss upsell and cross-sell opportunities due to lack of insight

  • Account managers don't know which customers are ready for an upgrade or additional product.
  • Renewals are picked up too late, putting customers at churn risk.
  • Manually sifting through CRM data takes lots of time and yields incomplete insights.
With Sales Opportunity Detection

Proactive signaling of sales opportunities with context

  • Analyzes customer usage, contract data and engagement to detect upsell and cross-sell signals.
  • Alerts 60-90 days before contract expiry so renewal conversations can be planned on time.
  • Provides concrete recommendations: which product, why now, and relevant customer context for the conversation.
  • All customer data analysis happens within the Netherlands, in strict compliance with GDPR requirements for sales data.

Workflow

How it works

See how the agent moves through the process step by step — you stay in control of every decision.

Workflow in action

Sales Opportunity Detection · Automatic identification of upsell and cross-sell opportunities

Consolidate customer data

api

Step 1 of the automated process.

Analyze behavior patterns

analysis

Step 2 of the automated process.

Detect sales signals

data

Step 3 of the automated process.

Prioritize opportunities

output

Step 4 of the automated process.

Alerts to sales team

api

Step 5 of the automated process.

0

Steps completed

5

Total steps

What it delivers

Generate more revenue from existing customers without additional acquisition

The agent identifies opportunities that sales teams would otherwise overlook and provides concrete talking points for conversations. The result: proactive sales with higher conversion and better customer retention.

Up to 30% more
Opportunity detection

opportunities identified

Up to 15% higher
Renewal rate

through timely follow-up

Up to 5 hours/week
Time savings

per account manager

Figures are indicative and depend on your processes and volume.

Integrations

Works with your software

Koppelt met CRM, product-analytics en customer success tools voor complete klantinzichten.

CRM & Sales

HubSpotSalesforcePipedriveMicrosoft Dynamics

Product Analytics

MixpanelAmplitudeGoogle AnalyticsHeap

Customer Success

ChurnZeroGainsightTotangoPlanhat

Communication

Email trackingCalendar analysisIntercom
Frequently asked questions

Frequently asked questions

How does the agent know which customers are ready for upsell?

The agent looks for signals such as intensive product usage (limit reached), company growth (LinkedIn, news), team size increased, or engagement with upsell content. You can add signals that are relevant to your business.

Do we get hundreds of daily alerts or is it filtered?

The agent filters by quality and urgency. For example, you get the top 5 upsell opportunities weekly and all renewals in the next 90 days monthly. Alert frequency is customizable per opportunity type.

Can the agent also identify churn risk?

Yes, if customer usage drops, support tickets increase, or engagement is low, the agent flags this as churn risk. Customer Success teams then get an alert to reach out proactively.

Does this also work for B2C or only B2B?

The agent is primarily designed for B2B with longer sales cycles and account management. It also works for B2C with many transactions, but the focus is more on churn prevention than individual upsells.

How do you protect sensitive customer data in these analyses?

All analyses happen on Dutch servers and customer data is never shared with external parties. We use aggregated data where possible and only log necessary actions. Sales teams only see insights, not raw personal data.

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Book a free 30-minute intake. We analyse your situation and put together a tailored proposal.

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