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Ecommerce

Abandoned Cart Recovery with AI

Detects abandoned shopping carts and triggers personalized follow-up via email and WhatsApp to convert potential customers. Increases conversion without extra manual work.

Book free intake
RetailE-commerceWebshopD2C

At a glance

Up to 10 hours/week

time saving

Up to 8x within 2 months

expected ROI

Live in 2 weeks

from intake to production

GDPR-compliant

EU hosting & human-in-the-loop

Time savings and ROI are indicative and depend on your process, data and volume.

Before & after

From manual to automatic

Without AI Agent

Many full shopping carts are abandoned without purchase

  • Visitors who add products to their cart but don't check out are valuable prospects you can't reach manually in time.
  • Generic recovery emails have low open rates because they don't match the specific behavior of the visitor.
  • Without automated follow-up, potential revenue is lost to competitors who respond immediately.
With Abandoned Cart Recovery

Personalized multi-channel follow-up at the right moment

  • Detects abandoned carts in real-time and triggers a personalized message sequence based on cart contents and customer history.
  • Sends messages through the channel that works best for the customer: email, WhatsApp Business or SMS, in the right tone.
  • Customizes the message based on product category, order value and previous purchase history - from friendly reminder to time-limited discount offer.
  • All customer communication meets GDPR requirements and uses opt-in consent.

Workflow

How it works

See how the agent moves through the process step by step — you stay in control of every decision.

Workflow in action

Abandoned Cart Recovery · Automatically recover abandoned shopping carts

Detect abandoned cart

api

Verlaten winkelwagen signaleren

Retrieve customer profile

analysis

Klanthistorie ophalen

Set up message sequence

data

Gepersonaliseerd bericht sturen

Send first reminder

output

Reactie monitoren en vervolgen

Follow up based on response

api

Aankoop registreren

0

Steps completed

5

Total steps

What it delivers

Win back lost revenue without extra staff

The agent works 24/7 in the background, reaching potential customers at the right moment with the right message. This drives more revenue from your existing website traffic without extra marketing budget or manual follow-up.

10-15%
Recovery rate

of abandoned carts converted to sales

Average +8%
Additional revenue

of total webshop revenue after implementation

Fully automatic
Time savings

no manual follow-up needed

Figures are indicative and depend on your processes and volume.

Integrations

Works with your software

Koppelt met je webshop-platform voor realtime winkelwagen-detectie en met communicatieplatformen voor gepersonaliseerde berichten.

Webshop Platformen

WooCommerceShopifyLightspeedMagentoBigCommerce

Email Marketing

KlaviyoMailchimpActiveCampaignBrevoSpotler

Messaging

WhatsApp BusinessSMS via CM.comTrengoMessageBird

Analytics

Google Analytics 4Meta PixelHotjarSegment
Frequently asked questions

Frequently asked questions

How does the abandoned cart recovery agent work in practice, and what stays under our control?

The agent detects an abandoned cart in real time and automatically triggers a personalized follow-up sequence by email, WhatsApp or SMS, based on cart contents and purchase history. You configure the timing, channel and tone of each step upfront, so the automation only sends what you've approved.

Can we also offer a discount coupon if the customer doesn't come back?

Yes, you decide per step whether and what discount is offered. Many webshops only offer a discount on the final reminder to avoid unnecessary margin erosion, and the agent can generate a unique discount code per customer.

How do you ensure the messages don't feel like spam, and is this GDPR-compliant?

The agent only sends to contacts with valid opt-in consent, and the sequence stops automatically after a purchase or unsubscribe. Data is hosted within the EU and a data processing agreement can be arranged, with the agent only using the customer data needed for the message.

How do we measure the results of the cart recovery sequences?

You get reporting on triggered sequences, open rate, click rate, conversion rate and revenue generated per message step. This makes it possible to compare channels and steps and adjust the sequence over time.

What does this agent cost and how long does implementation take?

Standard agents like this start from €2,500, custom builds from €5,000, depending on the platforms and channels you want connected. Implementation typically takes around 2 weeks. You can start with a free, no-obligation AI scan to see what fits your situation.

Which platforms and tools does the agent connect with?

The agent connects with webshop platforms such as WooCommerce, Shopify and Lightspeed, email and marketing tools like Klaviyo, Mailchimp and ActiveCampaign, and messaging channels including WhatsApp Business. During intake we determine exactly which connection fits your setup.

Can the agent be adapted to our brand and processes, and what if a connected platform changes?

Yes, message tone, timing and discount rules are configured around your brand and product mix. We monitor the connections and adjust them if your webshop platform or messaging provider changes its API.

No matching agent? Have a custom AI agent built

Your process is unique. We build AI agents tailored to your workflow, integrations and goals. Contact us for a free intake.

Erwin Berkouwer, founder of UnifyAI

You work directly with Erwin Berkouwer, founder of UnifyAI — no account managers or junior consultants in between.

Erwin has 8+ years of experience in data and AI (banking, retail, e-commerce) and applies the same AI automation internally that he builds for clients. Per project he brings in the right specialist from his network.

Read more about Erwin and the way we work

Get started with Abandoned Cart Recovery

Book a free 30-minute intake. We analyse your situation and put together a tailored proposal.

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