Price Optimization with AI
Analyzes competitor prices, supply-demand dynamics and margins to suggest optimal prices. Maximizes your margin without losing competitiveness.
At a glance
Up to 8 hours/week
time saving
Up to 12x within 3 months
expected ROI
Live in 3 weeks
from intake to production
GDPR-compliant
EU hosting & human-in-the-loop
Time savings and ROI are indicative and depend on your process, data and volume.
Before & after
From manual to automatic
Manual pricing leaves margin on the table
- Prices are rarely adjusted to market conditions — you're either too expensive or leaving margin untapped.
- Competitor analysis is manual and time-consuming: by the time you're done, prices have changed again.
- No insight into price elasticity: which products can be more expensive and where do you need to price aggressively?
The right price at the right time
- Monitors competitor prices daily and alerts when you're significantly overpriced or underpriced.
- Calculates a well-reasoned price suggestion per product based on your margin targets, demand and competitive position.
- Analyzes price elasticity: which products are price-sensitive and where can you increase margin.
- Tests pricing strategies via A/B tests and reports which approach performs best — you maintain control over what goes live.
Workflow
How it works
See how the agent moves through the process step by step — you stay in control of every decision.
Workflow in action
Price Optimization · Dynamic pricing strategy based on market data
Monitor competitors
apiStep 1 of the automated process.
Calculate price elasticity
analysisStep 2 of the automated process.
Suggest optimal price
dataStep 3 of the automated process.
Request approval
outputStep 4 of the automated process.
Apply prices
apiStep 5 of the automated process.
0
Steps completed
5
Total steps
What it delivers
Higher margin, more revenue
By optimizing prices data-driven, you achieve higher margin without losing customers to competitors.
higher average margin
through optimal pricing
automatic monitoring
Figures are indicative and depend on your processes and volume.
Integrations
Works with your software
Koppelt met webshops, ERP-systemen en concurrentiedata-bronnen.
Webshop
ERP
Pricing Tools
Frequently asked questions
Does the agent change prices automatically?
No, the agent suggests price changes for you to approve. Optionally, you can configure rules that allow automatic adjustments within parameters you define, such as a maximum price change per period.
How does the agent decide what price to suggest?
It combines daily competitor price monitoring with your margin targets and demand signals to calculate a price suggestion per product. It also analyzes price elasticity to indicate which products can bear a higher price and where you need to stay competitive.
What does this agent cost?
Standard agents like this one start from €2,500; a fully custom solution starts from €5,000. Start with the free AI scan if you want to know where pricing is leaving margin on the table.
How long does implementation take?
Implementation typically takes about 3 weeks, including connecting your webshop and ERP and configuring your margin targets and competitor set.
How is our pricing and sales data handled?
Data is hosted and processed within the EU, and we can sign a data processing agreement. The agent only uses the product, sales, and competitor data needed to calculate price suggestions.
Which systems does it integrate with?
It connects with webshop platforms such as Shopify, WooCommerce, Magento, and Lightspeed, ERP systems including Exact Online, AFAS, and SAP, and pricing data tools such as PriceGain, Omnia Retail, Prisync, and Competera.
Can the pricing strategy be adjusted to our business, and what if a competitor's website changes?
Yes, margin targets, elasticity rules, and the competitor set are configured per organization and can be refined over time. If a monitored competitor changes their site structure, we update the monitoring so price comparisons keep working.
No matching agent? Have a custom AI agent built
Your process is unique. We build AI agents tailored to your workflow, integrations and goals. Contact us for a free intake.
Deep dive
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You work directly with Erwin Berkouwer, founder of UnifyAI — no account managers or junior consultants in between.
Erwin has 8+ years of experience in data and AI (banking, retail, e-commerce) and applies the same AI automation internally that he builds for clients. Per project he brings in the right specialist from his network.
Read more about Erwin and the way we workGet started with Price Optimization
Book a free 30-minute intake. We analyse your situation and put together a tailored proposal.