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Complaint Handling with AI

Categorizes incoming complaints, routes them to the right department, monitors SLA times, and flags systemic patterns.

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E-commerceRetailBusiness ServicesHealthcare

At a glance

Up to 10 hours/week

time saving

Up to 6x within 3 months

expected ROI

Live in 3 weeks

from intake to production

GDPR-compliant

EU hosting & human-in-the-loop

Time savings and ROI are indicative and depend on your process, data and volume.

Before & after

From manual to automatic

Without AI Agent

Unhandled complaints cost you customers and goodwill

  • Complaints arrive via email, phone, social media, and forms — there is no central overview.
  • Manual categorization and assignment consumes time and leads to incorrect routing and delays.
  • Systemic problems go unnoticed because complaint data is not analyzed.
With Complaint Handling

From complaint to improvement in a streamlined process

  • Automatically categorizes complaints by content, urgency, and customer value and assigns them to the right employee.
  • Monitors SLA times per category and automatically escalates when breaches threaten.
  • Analyzes patterns: if multiple complaints on the same topic come in, the agent generates a root cause report for your team.
  • Automatically sends status updates to customers so they know their complaint is being handled.

Workflow

How it works

See how the agent moves through the process step by step — you stay in control of every decision.

Workflow in action

Complaint Handling · Structured handling and analysis of complaints

Receive Complaint

api

Step 1 of the automated process.

Categorize & Prioritize

analysis

Step 2 of the automated process.

Route to Right Team

data

Step 3 of the automated process.

Monitor SLA

output

Step 4 of the automated process.

Perform Pattern Analysis

api

Step 5 of the automated process.

0

Steps completed

5

Total steps

What it delivers

Higher customer satisfaction, lower churn

By quickly and correctly routing complaints and proactively communicating with customers, satisfaction rises and churn declines.

-65%
Response Time

quicker first response

+40%
First-Time Fix

more complaints resolved in one go

+12 points
NPS Increase

higher customer satisfaction

Figures are indicative and depend on your processes and volume.

Integrations

Works with your software

Integrates with helpdesk systems, CRM, and communication tools for 360° complaint visibility.

Helpdesk

ZendeskTrengoFreshdeskIntercom

CRM

HubSpotSalesforcePipedrive

Communication

EmailWhatsApp BusinessSocial MediaPhone
Frequently asked questions

Frequently asked questions

Can the agent also handle complaints on weekends?

Yes, the agent works around the clock. Urgent complaints received outside business hours are triaged immediately and the customer receives an automatic confirmation, with follow-up handled by your team during business hours.

How does the agent recognize complaint urgency?

Based on language analysis, customer value from your CRM, product category, and historical complaint data. You set the urgency criteria yourself, so the classification matches how your team already prioritizes.

What does the complaint handling agent actually do?

It reads incoming complaints from your channels, categorizes them by topic and urgency, and assigns each one to the right person or team. It also tracks how long a complaint has been open against your SLA and flags cases at risk of breaching it.

What does it cost and how long does setup take?

Standard agents start from €2,500, and a custom build for more complex complaint workflows starts from €5,000; a free AI scan is a good way to see what fits your situation. Implementation of this agent typically takes about 3 weeks, depending on how many channels and systems need to be connected.

How is complaint data protected?

Data is processed on EU-hosted infrastructure, and we can sign a data processing agreement as part of implementation. The agent only accesses the complaint and customer data it needs to do its job.

Which systems does the agent integrate with?

It connects with helpdesk platforms such as Zendesk, Trengo, Freshdesk, and Intercom, CRM systems including HubSpot, Salesforce, and Pipedrive, and communication channels like email, WhatsApp Business, and social media. We configure the specific connections during implementation.

Does the agent make decisions on its own, or can we adjust how it works?

The agent categorizes, routes, and escalates automatically within rules your team sets, but a person always handles the actual resolution and customer communication beyond the automatic confirmation. Routing rules, SLA thresholds, and escalation paths can be adjusted at any time as your process changes.

No matching agent? Have a custom AI agent built

Your process is unique. We build AI agents tailored to your workflow, integrations and goals. Contact us for a free intake.

Erwin Berkouwer, founder of UnifyAI

You work directly with Erwin Berkouwer, founder of UnifyAI — no account managers or junior consultants in between.

Erwin has 8+ years of experience in data and AI (banking, retail, e-commerce) and applies the same AI automation internally that he builds for clients. Per project he brings in the right specialist from his network.

Read more about Erwin and the way we work

Get started with Complaint Handling

Book a free 30-minute intake. We analyse your situation and put together a tailored proposal.

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