Complaint Handling with AI
Categorizes incoming complaints, routes them to the right department, monitors SLA times, and flags systemic patterns.
At a glance
Up to 10 hours/week
time saving
Up to 6x within 3 months
expected ROI
Live in 3 weeks
from intake to production
GDPR-compliant
EU hosting & human-in-the-loop
Time savings and ROI are indicative and depend on your process, data and volume.
Before & after
From manual to automatic
Unhandled complaints cost you customers and goodwill
- Complaints arrive via email, phone, social media, and forms — there is no central overview.
- Manual categorization and assignment consumes time and leads to incorrect routing and delays.
- Systemic problems go unnoticed because complaint data is not analyzed.
From complaint to improvement in a streamlined process
- Automatically categorizes complaints by content, urgency, and customer value and assigns them to the right employee.
- Monitors SLA times per category and automatically escalates when breaches threaten.
- Analyzes patterns: if multiple complaints on the same topic come in, the agent generates a root cause report for your team.
- Automatically sends status updates to customers so they know their complaint is being handled.
Workflow
How it works
See how the agent moves through the process step by step — you stay in control of every decision.
Workflow in action
Complaint Handling · Structured handling and analysis of complaints
Receive Complaint
apiStep 1 of the automated process.
Categorize & Prioritize
analysisStep 2 of the automated process.
Route to Right Team
dataStep 3 of the automated process.
Monitor SLA
outputStep 4 of the automated process.
Perform Pattern Analysis
apiStep 5 of the automated process.
0
Steps completed
5
Total steps
What it delivers
Higher customer satisfaction, lower churn
By quickly and correctly routing complaints and proactively communicating with customers, satisfaction rises and churn declines.
quicker first response
more complaints resolved in one go
higher customer satisfaction
Figures are indicative and depend on your processes and volume.
Integrations
Works with your software
Integrates with helpdesk systems, CRM, and communication tools for 360° complaint visibility.
Helpdesk
CRM
Communication
Frequently asked questions
Can the agent also handle complaints on weekends?
Yes, the agent works around the clock. Urgent complaints received outside business hours are triaged immediately and the customer receives an automatic confirmation, with follow-up handled by your team during business hours.
How does the agent recognize complaint urgency?
Based on language analysis, customer value from your CRM, product category, and historical complaint data. You set the urgency criteria yourself, so the classification matches how your team already prioritizes.
What does the complaint handling agent actually do?
It reads incoming complaints from your channels, categorizes them by topic and urgency, and assigns each one to the right person or team. It also tracks how long a complaint has been open against your SLA and flags cases at risk of breaching it.
What does it cost and how long does setup take?
Standard agents start from €2,500, and a custom build for more complex complaint workflows starts from €5,000; a free AI scan is a good way to see what fits your situation. Implementation of this agent typically takes about 3 weeks, depending on how many channels and systems need to be connected.
How is complaint data protected?
Data is processed on EU-hosted infrastructure, and we can sign a data processing agreement as part of implementation. The agent only accesses the complaint and customer data it needs to do its job.
Which systems does the agent integrate with?
It connects with helpdesk platforms such as Zendesk, Trengo, Freshdesk, and Intercom, CRM systems including HubSpot, Salesforce, and Pipedrive, and communication channels like email, WhatsApp Business, and social media. We configure the specific connections during implementation.
Does the agent make decisions on its own, or can we adjust how it works?
The agent categorizes, routes, and escalates automatically within rules your team sets, but a person always handles the actual resolution and customer communication beyond the automatic confirmation. Routing rules, SLA thresholds, and escalation paths can be adjusted at any time as your process changes.
No matching agent? Have a custom AI agent built
Your process is unique. We build AI agents tailored to your workflow, integrations and goals. Contact us for a free intake.
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You work directly with Erwin Berkouwer, founder of UnifyAI — no account managers or junior consultants in between.
Erwin has 8+ years of experience in data and AI (banking, retail, e-commerce) and applies the same AI automation internally that he builds for clients. Per project he brings in the right specialist from his network.
Read more about Erwin and the way we workGet started with Complaint Handling
Book a free 30-minute intake. We analyse your situation and put together a tailored proposal.
