Data Quality Monitor with AI
Continuously scans your CRM, ERP, and databases for duplicates, missing fields, outdated data, and inconsistencies. Keep your data clean without manual work.
At a glance
Up to 6 hours/week
time saving
Up to 7x within 3 months
expected ROI
Live in 2 weeks
from intake to production
GDPR-compliant
EU hosting & human-in-the-loop
Time savings and ROI are indicative and depend on your process, data and volume.
Before & after
From manual to automatic
Dirty CRM data costs you every day time and money
- Duplicates in your CRM cause confusion in sales and double work in marketing campaigns.
- Missing fields (phone, industry, company size) limit segmentation and personalization.
- Outdated contact information leads to bounced emails, missed leads, and unreliable reporting.
Always clean, reliable data
- Daily scans of your CRM and ERP for duplicates, incomplete records, and outdated information.
- Merges duplicates based on configurable rules (email, Chamber of Commerce number, phone number) — with your approval where you want it.
- Enriches missing data via public sources (Chamber of Commerce, LinkedIn, company website).
- Dashboard with data quality score per field and department, including trends.
Workflow
How it works
See how the agent moves through the process step by step — you stay in control of every decision.
Workflow in action
Data Quality Monitor · Automatic detection of data issues in your CRM and ERP
Scan database
apiStep 1 of the automated process.
Detect issues
analysisStep 2 of the automated process.
Merge duplicates
dataStep 3 of the automated process.
Enrich missing data
outputStep 4 of the automated process.
Generate quality report
apiStep 5 of the automated process.
0
Steps completed
5
Total steps
What it delivers
Reliable data = better decisions
Clean data is the foundation for everything: better sales forecasts, more targeted marketing, and reliable reporting.
automatically merged
more filled fields
automatic cleanup
Figures are indicative and depend on your processes and volume.
Integrations
Works with your software
Koppelt met CRM, ERP en dataverrijking-bronnen.
CRM
ERP
Dataverrijking
Frequently asked questions
Can the agent also delete data?
No, the agent merges duplicates and flags outdated records, but it never deletes data on its own. Any removal always requires your explicit approval.
What does the Data Quality Monitor actually do?
It scans your CRM and ERP daily for duplicate records, incomplete fields, and outdated information. Where possible, it enriches missing data, such as industry or company size, from public sources, and merges duplicates according to rules you configure, such as matching on email address or Chamber of Commerce number.
What does this agent cost?
Standard agents like this one start from €2,500; a fully custom solution starts from €5,000. If you want to know where data quality issues are costing your team the most, start with the free AI scan.
How long does implementation take?
Implementation typically takes about 2 weeks, including connecting your CRM and ERP and configuring the matching and enrichment rules for your data.
How is our data handled — is this GDPR-compliant?
Yes. Data is hosted and processed within the EU, and we can sign a data processing agreement. The agent only accesses the fields it needs to detect and resolve data quality issues.
Which CRM, ERP, and enrichment sources does it connect with?
It connects with CRMs such as HubSpot, Salesforce, Pipedrive, and Microsoft Dynamics, ERPs including Exact Online, AFAS, and SAP Business One, and enrichment sources such as the KvK API, LinkedIn Sales Navigator, and Clearbit.
Can the matching rules be adjusted, and what happens if a source system changes?
Yes, matching and merge rules are configured per organization and can be refined over time. If a connected system changes its data structure or API, we adjust the integration so scanning keeps working correctly.
No matching agent? Have a custom AI agent built
Your process is unique. We build AI agents tailored to your workflow, integrations and goals. Contact us for a free intake.
Deep dive
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You work directly with Erwin Berkouwer, founder of UnifyAI — no account managers or junior consultants in between.
Erwin has 8+ years of experience in data and AI (banking, retail, e-commerce) and applies the same AI automation internally that he builds for clients. Per project he brings in the right specialist from his network.
Read more about Erwin and the way we workGet started with Data Quality Monitor
Book a free 30-minute intake. We analyse your situation and put together a tailored proposal.