Lead Follow-up with AI
Automatically follows up leads with personalized messages via email, LinkedIn and WhatsApp. Helps sales teams respond faster and keep more leads warm.
At a glance
Up to 10 hours/week
time saving
Up to 7x within 3 months
expected ROI
Live in 2 weeks
from intake to production
GDPR-compliant
EU hosting & human-in-the-loop
Time savings and ROI are indicative and depend on your process, data and volume.
Before & after
From manual to automatic
Leads are followed up too late or inconsistently
- Sales teams often respond hours or days after a lead comes in, causing interest to decline.
- Manual follow-up via multiple channels (email, LinkedIn, phone) is time-consuming.
- Leads that don't convert immediately disappear without nurturing.
Automatic multi-channel follow-up with human contact
- Sends a first response within 5 minutes via the channel where the lead came in (form, LinkedIn, etc).
- Plans follow-up messages based on behavior: no response = reminder, interaction = forward to sales.
- Personalizes messages with company info and context from the CRM for relevant communication.
- All communication happens via Dutch servers and complies with GDPR requirements for marketing automation.
Workflow
How it works
See how the agent moves through the process step by step — you stay in control of every decision.
Workflow in action
Lead Follow-up · Automated lead nurturing and follow-up
Detect lead arrival
apiStep 1 of the automated process.
Send first response
analysisStep 2 of the automated process.
Monitor behavior
dataStep 3 of the automated process.
Plan follow-up
outputStep 4 of the automated process.
Forward to sales
apiStep 5 of the automated process.
0
Steps completed
5
Total steps
What it delivers
Respond faster and increase lead-to-meeting conversion
The agent ensures no lead is forgotten and everyone gets a timely, relevant response. Sales decides when to take over personal contact. Result: more warm leads that actually turn into conversations.
automatic first response
per sales person on manual follow-up
through faster and consistent follow-up
Figures are indicative and depend on your processes and volume.
Integrations
Works with your software
Integreert met CRM-systemen, marketing automation tools en communicatiekanalen voor seamless lead management.
CRM & Sales
Marketing Automation
Communicatie
Lead Sources
Frequently asked questions
Don't leads notice that it's automated?
First messages are personalized with the company name and context from the form, so they read as human and relevant — once a lead shows interaction, sales can take over for personal contact. Many leads actually appreciate the fast response.
Can we customize the messages and timing ourselves?
Yes, all message templates are customizable and you set the timing yourself, for example day 1, day 3, day 7. The tone of voice and escalation to sales are also configurable per campaign or lead source.
How does the agent prevent spam or overly pushy messages?
You set the maximum number of messages yourself, for example a cap of three follow-ups, and the agent stops automatically upon response or opt-out. We respect do-not-contact requests and follow GDPR guidelines for marketing automation.
Does this also work for leads coming in via LinkedIn?
Yes, the agent can respond to LinkedIn Lead Gen forms and connection requests with approved messages. LinkedIn has strict automation rules, so only permitted API integrations are used.
When is a lead forwarded to a sales person?
You set the trigger yourself — for example upon an email reply, a click on a meeting link, or a certain engagement score. The agent sends a notification to the right sales person via CRM or Teams.
What does it cost and how long does implementation take?
Standard agents like this start from €2,500, or from €5,000 for a fully custom build, with a free AI scan available as a starting point. Implementation typically takes about 2 weeks.
How is lead data protected, and which systems does this connect to?
All communication runs through EU-based infrastructure and complies with GDPR requirements for marketing automation, with a data processing agreement available on request. The agent connects to your CRM — HubSpot, Salesforce or Pipedrive — plus marketing automation tools and channels like email, LinkedIn and WhatsApp Business.
No matching agent? Have a custom AI agent built
Your process is unique. We build AI agents tailored to your workflow, integrations and goals. Contact us for a free intake.
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You work directly with Erwin Berkouwer, founder of UnifyAI — no account managers or junior consultants in between.
Erwin has 8+ years of experience in data and AI (banking, retail, e-commerce) and applies the same AI automation internally that he builds for clients. Per project he brings in the right specialist from his network.
Read more about Erwin and the way we workGet started with Lead Follow-up
Book a free 30-minute intake. We analyse your situation and put together a tailored proposal.