AI for Gripp
Gripp is the CRM and project software many agencies and service firms use to combine hours, projects and invoicing in one system. We build AI agents that process leads, suggest time entries and prepare invoices through Gripp's official API, so your team spends less time on admin. You stay in control: the agent drafts, you approve.
UnifyAI offers AI integrations with Gripp for SMEs. Our AI Agents connect to Gripp to automate business processes — securely, with EU hosting and human-in-the-loop so you stay in control of sensitive actions. Implementation typically in 2-3 weeks, fully GDPR-compliant.
What our AI does with Gripp
Use cases
Turn accepted quotes into projects
As soon as a quote is accepted in Gripp, the agent prepares a new project with tasks and an initial plan. Your project lead reviews the setup and only goes live after approval.
Collect and suggest time entries
The agent reads signals from calendar, email and project messages and suggests time entries per team member in Gripp. Staff check the suggestions and post them themselves, making time tracking more complete.
Prepare invoicing after project work
At the end of a period, the agent bundles project hours and agreements into draft invoices in Gripp. Your finance team reviews the draft and only sends the invoice after approval.
Project reporting for your team
The agent compiles a readable summary of project status, remaining budget and open tasks from Gripp, ready for a team meeting or client update. You decide who receives the report and in what form.
Flag projects falling behind
When a project falls behind schedule or budget, the agent flags this automatically to the project lead. That means you can act early instead of discovering issues only at final billing.
Connect Gripp to your accounting
Project and invoice data from Gripp can be passed to your accounting software, such as Exact Online or Moneybird, via the agent. That avoids double entry, with a review step before data is transferred.
Questions about AI + Gripp
What can an AI agent actually do in Gripp?
An AI agent moves leads into your CRM, sets up projects and tasks after an accepted quote, suggests time entries and prepares invoices from project hours. Everything is drafted first: you review and approve before anything is finalized.
What does an AI integration with Gripp cost?
A ready-made AI agent starts from €2,500, a custom project from €5,000, depending on how many Gripp modules you want connected. Not sure what fits your situation? Start with the free AI scan; a consultancy engagement starts from €1,000.
How fast is the Gripp integration live?
A standard integration is usually operational within 2 to 3 weeks. More complex projects, for example spanning several Gripp modules or extra systems, typically take 4 to 6 weeks. We start within 5 working days after intake.
Is the integration GDPR-compliant and where is my data hosted?
Yes. Processing runs on EU servers, including Azure West Europe, and we sign a data processing agreement. Where needed, we also support a DPIA.
Does this work with my Gripp plan?
The integration runs via Gripp's official API. We align beforehand on which modules you use — CRM, projects, hours or invoicing — and configure the agent accordingly. Unsure whether your plan includes the right API access? We check that upfront.
Can Gripp be connected to our other systems?
Yes. We often combine Gripp data with accounting software such as Exact Online or Moneybird, and with messaging tools like Slack or Microsoft Teams for notifications. A connection via an iPaaS layer such as n8n, Make or Zapier is possible too.
Do we stay in control of what the AI agent does?
Yes, that's the starting point. Sensitive actions such as posting hours or sending invoices are always drafted first for your approval. We maintain and monitor the integration and update it whenever Gripp changes its API.

You work directly with Erwin Berkouwer, founder of UnifyAI — no account managers or junior consultants in between.
Erwin has 8+ years of experience in data and AI (banking, retail, e-commerce) and applies the same AI automation internally that he builds for clients. Per project he brings in the right specialist from his network.
Read more about Erwin and the way we work