Social Media Planning with AI
Plans and publishes social media posts automatically based on a content calendar. Helps marketing teams stay consistent without daily manual work, while you can review each post beforehand.
At a glance
Up to 12 hours/week
time saving
Up to 6x within 3 months
expected ROI
Live in 1 weeks
from intake to production
GDPR-compliant
EU hosting & human-in-the-loop
Time savings and ROI are indicative and depend on your process, data and volume.
Before & after
From manual to automatic
Consistent posting on social media is time-consuming
- Marketing teams must plan, write and publish posts daily across multiple platforms.
- Inconsistent posting leads to less reach and engagement from algorithms.
- Manually copying posts between LinkedIn, Facebook and Instagram costs valuable time every day.
Automatic planning and publication with approval workflow
- Compiles a content calendar based on your marketing goals, seasons and previously successful posts.
- Generates post concepts per platform (LinkedIn more formal, Instagram more visual) that you can review at leisure.
- Publishes at scheduled times to LinkedIn, Facebook, Instagram and Twitter.
- All content and analytics are stored within the EU in compliance with GDPR requirements for marketing data.
Workflow
How it works
See how the agent moves through the process step by step — you stay in control of every decision.
Workflow in action
Social Media Planning · Automated social media content planning
Set up content calendar
apiStep 1 of the automated process.
Generate post concepts
analysisStep 2 of the automated process.
Review and approve
dataStep 3 of the automated process.
Automatic publication
outputStep 4 of the automated process.
Track performance
apiStep 5 of the automated process.
0
Steps completed
5
Total steps
What it delivers
Consistent online presence without daily time investment
The agent takes over repetitive planning and publication, so marketing can focus on strategy and creative content. You maintain control by reviewing posts before they go live. The result: a consistent online presence without daily stress.
less manual planning and posting
regular posting without gaps in your calendar
manage simultaneously from one place
Figures are indicative and depend on your processes and volume.
Integrations
Works with your software
Koppelt met alle belangrijke social media platformen en content management tools voor centraal beheer.
Social Platforms
Planning Tools
Design & Content
Analytics
Frequently asked questions
Can we set our own tone-of-voice and style for posts?
Yes, during setup we analyze your existing successful posts and brand guidelines. You can set a different style per platform (e.g., professional on LinkedIn, accessible on Instagram). All concepts are reviewable before publication.
How does the agent know which topics are relevant to post about?
You specify themes, products or services you want to communicate about. The agent suggests content based on seasons, trending topics and previous engagement. You can add or remove subjects from the planning.
What if we need to quickly change or remove a post?
You always have a dashboard where you can adjust, pause or delete scheduled posts. For urgent changes, you can also edit directly in the social media platform itself - the agent syncs automatically.
Which platforms and tools does the agent connect with?
The agent connects with LinkedIn, Facebook, Instagram, Twitter/X and TikTok for publishing, scheduling tools like Buffer and Hootsuite if you already use them, and analytics platforms such as Google Analytics and Meta Business Suite for reporting. We configure the exact connections during intake.
How do we measure if automated posts are performing well?
The agent tracks engagement (likes, comments, shares) per post and learns what works. You'll receive regular reports with insights. Posts that perform poorly can be removed from planning, successful themes are used more often.
What does this cost and how quickly can it go live?
Standard agents start from €2,500, custom agents from €5,000, depending on complexity — a free AI scan is a good starting point to see what fits your marketing team. Implementation typically takes about 1 week, from intake to a live agent.
How is our content and marketing data protected?
Content and analytics data is stored within the EU, and we can sign a data processing agreement to formalize how the agent handles your marketing data. Only the data needed for planning and reporting — post content, scheduling and engagement metrics — is processed.
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You work directly with Erwin Berkouwer, founder of UnifyAI — no account managers or junior consultants in between.
Erwin has 8+ years of experience in data and AI (banking, retail, e-commerce) and applies the same AI automation internally that he builds for clients. Per project he brings in the right specialist from his network.
Read more about Erwin and the way we workGet started with Social Media Planning
Book a free 30-minute intake. We analyse your situation and put together a tailored proposal.