Competition & Market Monitor with AI
Monitors websites, prices, product launches and reviews of your competitors. Generates weekly reports with changes, opportunities and threats so you stay one step ahead.
At a glance
Up to 6 hours/week
time saving
Up to 8x within 4 months
expected ROI
Live in 2 weeks
from intake to production
GDPR-compliant
EU hosting & human-in-the-loop
Time savings and ROI are indicative and depend on your process, data and volume.
Before & after
From manual to automatic
You don't know what competitors are doing until it's too late
- Competitors launch new products, change prices or adjust positioning without you noticing. By the time you find out through a customer or LinkedIn, you're behind.
- Manually checking websites, reading Google Alerts and tracking industry news costs valuable time every week—it always takes a back seat.
- Without structured competitor data you make strategic decisions on gut feeling instead of facts. Pricing, positioning and product development lack grounding.
Automatic competitor insight that gives you strategic advantage
- Crawls websites of up to 25 competitors daily and detects changes in prices, products, messaging and job postings. You only get notified if something changes.
- Analyzes online reviews of competitors on Google, Trustpilot and industry platforms. Alerts weak points in their service you can exploit.
- Generates weekly market reports: price changes, new product launches, hiring trends (is a competitor growing fast?) and sentiment shifts.
- All collected data is publicly available information. No scraping of protected data, fully legally compliant.
Workflow
How it works
See how the agent moves through the process step by step — you stay in control of every decision.
Workflow in action
Competition & Market Monitor · Monitor competitors and market trends automatically
Configure competitors list
apiSet up competitors list
Crawl websites and reviews daily
analysisCollect data daily
Detect and categorize changes
dataRecognize changes
Run impact analysis with AI
outputAssess impact with AI
Send weekly report and alerts
apiDeliver weekly insight
0
Steps completed
5
Total steps
What it delivers
Strategic decisions based on data, not gut feeling
The agent monitors the online presence of your competitors daily and alerts only relevant changes. You receive a weekly report with an overview of what has changed and what it means for your strategy. The result: you react faster to market changes and make informed decisions.
on manual competitor research
monitored simultaneously in real-time
instead of weeks behind the facts
Figures are indicative and depend on your processes and volume.
Integrations
Works with your software
Pulls data from public sources and combines with your market data. Reports delivered via email, Slack or directly to your CRM.
Monitoring Sources
CRM & Sales
Communication
Reporting
Frequently asked questions
What information about competitors does the agent monitor, in practice?
The agent tracks price changes, new products or services, website messaging and positioning, online reviews on platforms like Google and Trustpilot, job postings, and social media activity — all from publicly available sources. It also flags industry-wide patterns, such as shifting review scores or common hiring trends across your sector, so you get context beyond single data points.
What does this cost?
Standard agents like this one start from €2,500, and a fully custom build starts from €5,000. A free AI scan is a good first step to see what fits your situation before committing to anything.
How long does implementation take?
Implementation for this agent typically takes about 2 weeks, from initial setup to your first automated report.
Is monitoring competitor data legally allowed, and how is my own data handled?
Yes. The agent only collects publicly available information — websites, reviews, job postings and social media — comparable to manual research but automated and structured; no protected data is scraped. Your own reports and configuration are hosted on EU servers, and a data processing agreement can be signed on request.
Which tools does the competitor monitor connect with?
The agent pulls data from public sources like Google Search, Trustpilot and LinkedIn, and delivers reports into the channels you already use — Slack, Microsoft Teams, email or directly into your CRM such as HubSpot, Salesforce or Pipedrive. Reports can also be exported to Google Sheets, Notion or as a PDF.
Do I need to act on alerts myself, or does the agent make decisions automatically?
The agent only monitors and reports — it never takes action on your behalf. You decide what to do with a price change or new competitor review, and you set the alert thresholds so you're only notified when something is worth your attention.
Can I adjust which competitors and criteria are tracked?
Yes. The agent monitors up to 25 competitors simultaneously by default, including direct competitors, indirect alternatives and new entrants, and you can adjust the list at any time as your market changes.
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You work directly with Erwin Berkouwer, founder of UnifyAI — no account managers or junior consultants in between.
Erwin has 8+ years of experience in data and AI (banking, retail, e-commerce) and applies the same AI automation internally that he builds for clients. Per project he brings in the right specialist from his network.
Read more about Erwin and the way we workGet started with Competition & Market Monitor
Book a free 30-minute intake. We analyse your situation and put together a tailored proposal.