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Marketing

Social Media Monitoring with AI

Monitors mentions of your brand, competitors and industry keywords on social media. Alerts you to trends, opportunities and reputation risks before you miss them.

Book free intake
All sectorsRetailE-commerceHospitality

At a glance

Up to 6 hours/week

time saving

Indicatively up to 5x within weeks

expected ROI

Live in 1 weeks

from intake to production

GDPR-compliant

EU hosting & human-in-the-loop

Time savings and ROI are indicative and depend on your process, data and volume.

Before & after

From manual to automatic

Without AI Agent

Without monitoring you miss a large part of online conversations about your brand

  • Customers talk about your brand on social media but you don't see it — both positive and negative mentions.
  • Competitors launch campaigns and products that you only discover weeks later.
  • Industry trends and viral content slip by, preventing you from capitalizing on opportunities in time.
With Social Media Monitoring

Know what's being said about you, before it goes viral

  • Monitors mentions of your brand, products and employees on LinkedIn, Instagram, X, Facebook and forums.
  • Analyzes competitor activity: new campaigns, product launches and customer reactions.
  • Flags trending topics in your industry so you can quickly respond with relevant content.
  • Sends a daily digest with the most important mentions, sentiment trends and engagement metrics.

Workflow

How it works

See how the agent moves through the process step by step — you stay in control of every decision.

Workflow in action

Social Media Monitoring · Brand mentions and competitor analysis on social media

Monitor keywords

api

Step 1 of the automated process.

Collect mentions

analysis

Step 2 of the automated process.

Analyze sentiment

data

Step 3 of the automated process.

Send alerts

output

Step 4 of the automated process.

Generate digest

api

Step 5 of the automated process.

0

Steps completed

5

Total steps

What it delivers

Respond faster, better protected

By knowing in realtime what's being said about your brand, you can quickly capitalize on opportunities and limit reputation risks.

-80%
Response Time

respond faster to mentions

+45%
Engagement

through trending content

<1 hour
Risk Detection

for negative virals

Figures are indicative and depend on your processes and volume.

Integrations

Works with your software

Koppelt met social media platforms en communicatietools.

Social Media

LinkedInInstagramX/TwitterFacebookTikTok

Monitoring

BrandwatchMentionBrand24Hootsuite

Communicatie

SlackMicrosoft TeamsEmail
Frequently asked questions

Frequently asked questions

What does the agent actually monitor and report on?

It tracks mentions of your brand, products and employees across social media and forums, analyzes competitor activity such as new campaigns and product launches, and flags trending topics in your industry. You receive a digest with the most relevant mentions, sentiment trends and engagement metrics.

Which platforms are monitored?

LinkedIn, Instagram, X/Twitter, Facebook and TikTok are monitored by default, alongside relevant forums and news sites. We add or remove platforms based on where your audience and industry are most active.

What does this agent cost and how long does implementation take?

Standard agents like this start from €2,500, custom builds from €5,000, depending on the number of platforms and keywords you want tracked. Implementation typically takes around 1 week. A free, no-obligation AI scan is a good starting point.

How is the monitored data handled?

Data is hosted within the EU and a data processing agreement can be arranged. The agent only collects publicly available mentions and monitoring data relevant to your brand and keywords, applying data minimization.

Where do we receive the alerts and reports?

Digests and alerts can be delivered to Slack, Microsoft Teams or email, whichever fits your team's workflow. Monitoring tools such as Brandwatch, Mention or Brand24 can also be connected if you already use one.

Does the agent respond to mentions or comments on our behalf?

No, the agent monitors and reports; responding to mentions and managing your brand's public reaction remains a decision made by your team.

Can we adjust which keywords, competitors and topics are tracked?

Yes, brand terms, competitors and industry topics are configured around your business and can be adjusted at any time. We monitor relevance and update the tracked terms as your market or competitors change.

No matching agent? Have a custom AI agent built

Your process is unique. We build AI agents tailored to your workflow, integrations and goals. Contact us for a free intake.

Erwin Berkouwer, founder of UnifyAI

You work directly with Erwin Berkouwer, founder of UnifyAI — no account managers or junior consultants in between.

Erwin has 8+ years of experience in data and AI (banking, retail, e-commerce) and applies the same AI automation internally that he builds for clients. Per project he brings in the right specialist from his network.

Read more about Erwin and the way we work

Get started with Social Media Monitoring

Book a free 30-minute intake. We analyse your situation and put together a tailored proposal.

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